68 Camp Hill Rd, Somers, Melbourne, Victoria, Australia, 3927
Our Mission
our mission is to create a positive, inclusive and passionate tennis environment where every player has the opportunity to grow.
Our Values at TOKA
Welcome to TOKA Tennis Academy, your premier destination for expert coaching at the stunning Somers Tennis Club in Victoria. Led by Alex Demiri and Summer Jones, we nurture players of all levels in a warm, professional setting. We are dedicated to helping juniors and adults alike grow their skills and confidence while fostering a meaningful, lifelong love for the game. At TOKA, we are committed to Developing On-Court Athletes who carry their passion and sportsmanship far beyond the baseline.
Our Programs
We offer tailored programs for every ambition and age group, designed to cultivate technique and competitive fire.
Meet your Coaches
Our certified coaches bring professional tour experience and a passion for mentorship to every lesson, fostering excellence on and off the court
Alex Demiri
Co-Founder & Head Coach TOKA Tennis Academy
With more than 10 years of coaching experience, Alex Demiri brings a passionate, development-focused approach to TOKA Tennis, with experience spanning every stage of the tennis pathway — from players picking up a racquet for the first time through to high-performance athletes.
Alex has worked extensively with juniors and adults across both grassroots and performance environments. Throughout his coaching career, he has helped three junior players progress to the prestigious Super 10s level and has gained experience working with professional players competing inside the ATP Top 500.
Currently undertaking his Club Professional coaching qualification, Alex is committed to continually developing his knowledge and evolving as a coach. His experience also includes working with players with autism and athletes who are hard of hearing, helping him develop an adaptable coaching style that recognises that every player learns, communicates and develops differently.
Alex's coaching philosophy centres around setting goals and growing together. He believes that strong communication, transparency and trust between a player and coach are essential parts of long-term development. Rather than taking a one-size-fits-all approach, Alex works to understand each player's individual goals and build a pathway that helps them continue progressing.
A firm believer that development extends beyond the training court, Alex places great importance on watching his students compete. By seeing players in real match situations, he can better understand their decision-making, patterns of play and areas for improvement, then bring those learnings back into their training.
Still competing at a high level himself, Alex brings his experience as both a player and coach to every session. Above all, he wants the best for every student and aims to create an environment at TOKA where players feel supported, challenged and excited about their development.
Summer Rodriguez Jones
Co-Founder & Head Coach
TOKA Tennis Academy
Boasting over a decade of high-level coaching throughout Melbourne, Summer Rodriguez Jones infuses TOKA Tennis with deep technical expertise and vibrant energy.
As a certified Junior Development Coach, Summer has mastered the art of training athletes at every stage, with a specialized focus on the Hot Shots program. Her core philosophy centers on a resilient, positive mindset—motivating players to tackle obstacles head-on while finding genuine joy in the sport.
Summer is dedicated to more than just athletic performance; she is a community builder. Having deep roots in the Mornington Peninsula, she is passionate about creating a thriving hub for local tennis in Somers. Whether through competitive junior tracks, social matches, or fitness-focused Cardio Tennis, Summer ensures TOKA is an inclusive space where people connect and grow.
Her background is as impressive as her coaching. A competitive player since her youth, Summer continues to excel in top-tier Pennant tennis and has been honored as a Pennant Player of the Year.
At TOKA Tennis, Summer blends her competitive history with infectious enthusiasm to cultivate a dynamic environment. Here, every athlete is empowered to advance their skills, celebrate the game, and achieve their absolute best on the court.
